Brand Activation

Welcome to the unveiling of the innovative "Flex" collection from Champion Australia, a line that gracefully bridges the gap between performance and lifestyle. Their phrase "Look good doing what makes you move" perfectly captures the essence of this collection, which was showcased at a sound healing yoga studio in Prahran where guests experienced movement in its purest form. VM pods, adorned with the latest collection, were brilliantly lit by neon flex lighting, which artfully highlighted the apparel. The color palette, a harmonious blend of earthy tones and soft pastels, reflects the grace and strength of the collection. This event was not just a launch; it was a celebration of movement, style, and their seamless integration into our daily lives.