brand Activation

Inspired by the centre's brand new arcade and bowling precinct, the design had a modern and sleek feel empowered by the playful light mint blue and tonal branding. The plastic door panels added a retro feel to give an ode to the centre's history, while the custom build with double sided wall panel and service desk stood out in its bold colouring. Customers were asked to show a proof of purchase at the service desk, they were then greeted through the curved corner archway. Guests could choose out of the 12 custom totes on the back wall to reveal their grand prize which included offers from all over the centre. There was nothing left to do then 'Play Time!'