Lenzo helped Echt bring their wildest dreams to fruition by designing and producing a never seen before event as their very first influencer and customer event experience. The brand's philosophy represents a resounding message -  rules are made to be broken, so we transformed an edgy gym into an electric night club. The walls and equipment were adorned with lights and AV straight from an underground rave with a sound system to match.

 Inspired by the infamous Revolver nightclub the DJ was placed behind a cage and framed with custom branded boxing gloves for an athletic touch. Post Sweatshop workout, guests were treated to the Echt LAB experience, a chrome inflatable filled with Echt apparel and customisation station. Ben, a Melbourne street artist, was on board to spray 1:1 hoodies in the bold red feature paint colour for each of the attendees in true Melbournian flare. Vitadrop and Yawyee completed the morning with the perfect hydration and fuel for maximum performance.

The result? A never seen before launch event that ticked more boxes than their competitors and left social media saturated with clips and images from the day.