An unparalleled campaign by Lenzo unfolded as we introduced the 'X Marks the Spot' social media campaign for the City of Melbourne's annual 'Shop The City' retail event. Implemented at Melbourne's GPO and The Strand, our innovative hide-and-seek campaign was designed to not only draw attention but also stimulate foot traffic and promote shopping.

A dynamic city-centric photoshoot was executed to generate excitement and produce content for widespread sharing on social media, contributing to an immensely successful and bustling shopping weekend. The campaign earned the prestigious title of Winner in the Compelling Experiences category by the Shopping Centre Council of Australia.