Brand Activation

Ding Ding Ding! School’s back! Welcome to Eastland Elementary, the ultimate back-to-school activation held at Eastland Shopping Centre! Kids were invited to the 'art room', where they got to unleash their creativity by decorating colourful pencil cases or schoolbags with their initals and trendy back-to-school themed patches.

After the arts and crafts session, it was time to head to the 'school yard canteen' for a refreshing milkshake from sponsor Big M, a perfect treat to fuel their creativity! Then, it was off to the 'schoolyard', where kids could enjoy a wide range of activities, including playing by the trees, exploring the cubby house, and having fun on the seesaws.
For those who preferred a quieter activity, there were craft desks set up for coloring and other creative endeavours.