foreo
Brand Activation
Hosted by model Rebecca Harding and held at the perfectly suited Notel Rooftop in Melbourne, guests were treated to an intimate rooftop dinner overlooking a starry sky and surrounded by chrome Airstream trailers + skyscraper city lights. The atmosphere can only be described using the ‘it’ word of the day – ‘electric’ – as the air was buzzing with chatter + excitement at Foreo’s UFO product.
The initial inspiration for the launch was neon + pastel pinks - think futuristic meets electric femininity. We played on the UFO theme with an electric glow that emanated from the neon pink lights and Foreo arching, which was a joint effort by Pro Light and Sound and Electric Confetti.
The theme was further highlighted with stunning blooms in varying shades of pink (provided by Brett Matthew John Flowers), and were used to add a soft touch to the tables, product displays, and media wall. As the evening continued, beats were played by resident DJ Lucille Croft while guests sampled the delicious pink-themed desserts and sweets.
Foreo’s UFO launch was a huge success, and we can’t wait to see what else they have in store for us!