Brand Activation

Westfield Doncaster engaged Lenzo to create a forward thinking and unique concept to help them launch the Black Friday sales in centre. Surprize me was a colmination of bold colours and digitally led execution. QR codes linked shoppers to a custom built webpage where the digital spin the wheel left winners with valuable prizes. The myriad of peaches and pinks were elevated with neon acrylic cubes to bring this vision to life. The activation was completed with a 3D photomoment for ample shareability.