Corporate event and activation

We were part of an exciting relaunch of Target’s That’s Target campaign for Autumn at their flagship store in Chadstone.

Drawing inspiration from a palette of earthy, warm, and burnt pink tones, our collaboration with the team involved the creation of custom floral visual merchandising moments in-store, showcasing key collections in Fashion, Home, Kids, and Baby.

We carried the growing beauty of foliage and florals through to their Pop-Up activation. We mechanised their key Product Authority ranges of Fashion, Homewares, Kids & Babywear; layering through with a curation of stunning homewares sourced in store.

VIP Guests were treated to an exclusive seated Pop-Up Dinner where we designed Target rondel inspired stationery set and elegantly arranged florals within their vases.

That’s Autumn, That’s Target.